Hard Copy Price:
25% OFF R 699R 524
/ $
6.72
(Inclusive of all taxes) + FREE Shipping* Shipping charges will be applicable for this book. For International orders shipment charges at actual.
Notify Me Once Available
Our mission is to make all Indian literature available globally.
We will procure this book and make it available within next few days and we will notify you immediately via email / phone.
Notify Me Once Available
Summary of the Book
"Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.