The Truth About Email Marketing should serve as the definitive handbook on email marketing. It provides great value for a wide variety of readers, ranging from seasoned email marketing professionals to novice small business owners and others looking to better utilize this powerful marketing tool.

Email marketing is a much maligned, often misunderstood, but heavily utilized marketing channel that can boast the highest return on investment of any marketing method in existence. There have been very few books on the subject by experts since it has become a mainstream channel.

This book will capitalize on the fact that 96% of consumers and 94% of business professionals use email every day. With the ubiquity of email marketing, it is well timed to have a book enter the marketplace that effectively captures its unique challenges and opportunities.

Given the author's leadership in the industry and the fact that he is a creator of the leading website related to email metrics (EmailStatCenter.com), this book carries considerable heft in the industry. Mr. Jenkins is a well-known and respected authority on some very key aspects of email marketing such as email statistics, industry trends and overall best practices that make an immediate impact.