"Are you ready to face the media?

When the media wants to talk to you, you can’t run and you can’t hide. All you can do is prepare.

Media interviews can be intimidating. Facing the unknown can
be unnerving. The root cause for fear is that you exercise no control.

Remember, you have zero control on what the media asks. But
you do have 100% control over what you answer. But for that you need to
know how.

How will you be perceived? What key messages do you want to
convey? What pitfalls must you avoid? How best can you create
appropriate sound bites? Most important, how can you say what you want
to say and say it effectively – with poise and confidence?

It all distills down to this: what the media wants to know,
what you want to convey and how to manage the interface so that, in the
tightly edited version that will finally appear, your message gets
through loud and clear."


Ravi Shyam, Director of Media Training Worldwide – India Division has more than 25 years experience in the various market segments which include Banking, Finance, Pharmaceuticals & Health Care, Textiles, Electronics and Lifestyle products, retailing and more. In the course of his career, Ravi has accumulated a wealth of experience in honing perspectives in the areas of corporate imaging to brand equity building. As a senior strategic communications consultant in the industry, Ravi’s resume encompasses an interesting mix of multinational corporations on the one end of the spectrum and family-owned Indian businesses on the other. Working in such a global, multi-product, multi-divisional and multi-cultural environment has honed his skills in the areas of macro and micro-perception management, inter-personal management and cross-border alliances.