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Summary of the Book
Content : COMMERCE : Principles and Practice of Pharmaceutical Management. Pharmaceutical Marketing & its structure ● Pharmaceutical Market Research and Analysis ● Distribution in Pharmaceutical Marketing Patients - Motivation - Brands - Marketing - Strategies - PLC ● Various forms of Business Organisation and Suitability to Retailer and Wholesaler ● Legal Aspect to Drug Store and Wholesale Drug Store ● How to Start Drug Store and Wholesale Drug Store ● Purchasing and Inventory Control ● Sales Promotion in Retail and Wholesale Drug Store ● Personal Administration and Management in Drug Store and Wholesale Drug Store ● Risk Management and Insurance in Drug and Wholesale Drug Store ● Drug Store Management for United States ● Code of Pharmaceutical Ethics ● Advanced Techniques in Drug Store Management ● Project Report on Wholesale Drug Store and Retail Drug Store ● ACCOUNTANCY : Concept of Economics ● Bank ● Finance ● Trade and Commerce ● Basics of Accountancy ● Classification of Account ● Records of Accounting in Wholesale and Drug Store ● Pricing the Products ● Controlling Wholesale and Drug Store.