Hard Copy Price:
R 699
/ $
8.96
(Inclusive of all taxes) + FREE Shipping* Shipping charges will be applicable for this book. For International orders shipment charges at actual.
Notify Me Once Available
Our mission is to make all Indian literature available globally.
We will procure this book and make it available within next few days and we will notify you immediately via email / phone.
Notify Me Once Available
Summary of the Book
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
PART I: Understanding Marketing Management
Defining Marketing for the 21st Century Developing Marketing Strategies and Plans PART II: Capturing Marketing Insights
Gathering Information and Scanning the Environment Conducting Marketing Research and Forecasting Demand PART III: Connecting with Customers
Creating Customer Value, Satisfaction, and Loyalty Analyzing Consumer Markets Analyzing Business Markets Identifying Market Segments and Targets PART IV: Building Strong Brands
Dealing with Competition Creating Brand Equity Crafting the Brand Positioning PART V: Shaping the Market Offerings
Setting Product Strategy Designing and Managing Services Developing Pricing Strategies and Programs PART VI: Delivering Value
Designing and Managing Integrated Marketing Channels Managing Retailing, Wholesaling, and Logistics PART VII: Communicating Value
Designing and Managing Integrated Marketing Managing Mass Communications: Advertising, Sales Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling PART VIII: Creating Successful Long-Term Growth
Introducing New Market Offerings Tapping into Global Markets Managing a Holistic Marketing Organization for the Long Run