The Tipping Point
How Little Things Can Make A Big Difference
Author: Malcolm Gladwell 
Publication: Abacus
Pages: 279
Weight: 193 Gm
Binding: Paperback
ISBN13: 9780349113463
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Summary of the Book
In The Tipping Point: How Little Things Can Make A Big Difference, Malcolm Gladwell provides a fresh and unique perspective on the world around. In this book, he talks in detail about The Power of Context, The Stickiness Factor, and The Law of the Few, which form the basis for his theories.

Contrary to popular perception, this book is not just for strategists, policy makers, or politicians. It helps the common man frame strategies for everything in life, once he understands how to identify the tipping point in any situation, and take the right step.

In the book, Gladwell likens human sociological problems to the epidemics that overwhelm the human population from time to time, drawing parallels between their volatility and behavior. He demonstrates that these problems are not linear in nature, that is, they do not change steadily and predictably. Instead, they are capable of the most sudden and dramatic changes in any direction.
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