The Rx Factor
Strategic Creativity In Pharmaceutical Marketing
Authors: Pavan Choudary 
Category: Health
Pages: 127
Weight: 172 Gm
Binding: Paperback
ISBN13: 9788190655583

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Summary of the Book
"The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation:

For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide. It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare. "
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