Radio Frequency Identification (RFID) is one of the most talked about emerging technologies in business today. But is it a temporary fad or an unstoppable business improvement process? Because organizations such as Wal-Mart and the US Department of Defense (DoD) have endorsed RFID and are requiring key suppliers to be compliant as early as 2005, many businesses are currently in the process of evaluating and testing this new technology. As these actions play out, the list of promises and problems continue to grow as does the need to better understand what RFID is all about. RFID Strategic Implementation and ROI will help the reader comprehend the basics of RFID, the fundamental technology and components, the potential applications and business issues, and the marketplace forces at work in front of and behind the scenes. It will explain the links with supply chain management and develop an outline of costs and benefits. The authors demystify the issues and present a clear roadmap for implementation and adoption by manufacturers, distributors, retailers, and suppliers. About the Author: Chuck Poirier Chuck Poirier is a recognized authority on supply chain management, e-business techniques, and the collaborative use of technology around the world. He has written ten business books, six of which have been related to improving supply chain processing including The Networked Supply Chain and Business Process Management Applied. Duncan McCollum has a strong consulting background, including considerable experience with the evaluation, implementation and deployment of RFID technology, including business case development to meet the Wal-Mart and US Department of Defense mandates for their suppliers.